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Even people who use hair coloring can see the benefits of filtering their shower water. Chlorine, as we know, is a very harsh chemical. It serves a purpose to kill bacteria in our water, but when it reaches our skin and hair, it can have the effect of stripping away moisture. In the case of hair coloring, chlorine is strong enough to remove, dull, or even alter the color of your dye! Avoid undoing your do by adding a shower filter to your shower. It's a small step with big results.